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From the brewery

2 min read

What is the difference between UI and UX design?

Written by

Kevin Hendrik Ypeij

Have you ever had a webpage created? Then there is a good chance you are familiar with the terms UX and UI. These terms are often used by web designers and play an important role in the design and development of websites. In this blog, we will further explain the distinction between these two.

The meaning of UX designer

UX stands for User Experience. User experience is about creating a design that results in an optimal experience for the user. The faster a platform succeeds in meeting the visitor's needs, the better the UX design is.

This type of design can be shaped in various ways. From creating special wireframes or animations to designing A/B tests for buttons that lead to higher conversion, these are all forms of UX design. Since usability is also becoming increasingly important for Google, it is crucial to set this up as efficiently as possible.

The meaning of UI design

UI stands for User Interface. This can be the user interface of a website, for example, but of course also of applications. For a UI designer, not only the design, but specifically the proper functioning of all elements in the interface is of great importance.

The ultimate goal of User Interface Design is to achieve a better and friendlier user experience. But where UX focuses on the overall user experience, UI focuses specifically on the interface. In this respect, UI designers are true specialists within the design field.

However, there are more differences between UX and UI. Because UI is about optimizing the interface and the specific elements within it, UI designers are often specialized in graphic design. For example, they can easily adjust small details that ultimately turn out to make a big difference.

The qualities of a UX designer lie more in seeing the bigger picture. The emphasis is less on graphic design and more on the technical and analytical side.

We hope that by reading this blog you have learned more about the two different areas.

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