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BAEK Security

The Security Guards of Tomorrow

Web Development

BrandBrewers Brew

Photography

2025

About this project

How do you, as BAEK Beveiliging, ensure a communication style that both reflects your values and identity and appeals to a new generation? How do you connect potential clients, new employees, and your internal team with a message that radiates trust, innovation, and commitment? This was the question BAEK Beveiliging brought to us. The answer? A website and communication strategy that is not only functional but also tells their unique story. What truly sets the new website apart is the fresh Gen Z translation – a first in the industry. With this, we have established a dynamic and contemporary communication style that perfectly aligns with the core of BAEK Beveiliging: reliable, human, and innovative.

This project's SDGs
The recipe

For social media, we develop authentic, engaging content that not only inspires but also connects. Focusing on Instagram, LinkedIn, and Facebook, we engage diverse target groups, from new team members to potential partners. We create content that informs, moves, and aligns with the values of BAEK Beveiliging. Behind the scenes, we also support BAEK with clear, goal-oriented communication. Whether it concerns internal documents, team building initiatives, or process optimization: everything revolves around transparency, collaboration, and strengthening their team culture. At MerkBrouwers, we believe that communication is more than just a tool. It is a powerful instrument to create connections, build trust, and make a lasting impact. Together with BAEK Beveiliging, we demonstrate how this works in practice – and that is exactly what we stand for.

The Brewers

Ian Torenvlied

Ian Torenvlied

Kevin Hendrik Ypeij

Kevin Hendrik Ypeij

Marit Slump

Marit Slump

Chantal Betjes Gorter

Chantal Betjes Gorter

Sander Lammers

Sander Lammers

Special thanks to

Johan Bosman
Elske Bosma
Bouwinus Bowinus sikkes
Nico Draaisma
Bart Hoekstra
Sjoerd Dijkstra

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