Alliander, Enexis, and Stedin (the three largest grid operators in the Netherlands) are working together on the future of the low-voltage grid within the joint initiative LV NEXT. For this project, there was a need for a clear and distinctive creative concept that guided communication, collaboration, and innovation. In addition, they were looking for ways to actively involve external parties. Ideas, insights, and solutions from the market needed to be gathered in an accessible and structured way. This required clear formats, consistent documentation, and an online platform where companies could submit their ideas. The assignment originated from a collaboration through the Ten Stripes Cooperative, where the question to us was: can you help to shape LV NEXT visually, conceptually, and practically, so that the project is presented in a clear, professional, and future-oriented way?