Frame Finance
Printed matter
Strategy
2026
About this project
Stefan came to us with the question: can you turn my brand into a real brand? We were delighted to take on this challenge together with Stefan. We naturally started with a strategic session to discover the core of Fintesco. Following these enlightening sessions, we poured this into a strategic document and completely designed his brand identity to match his style.
To prepare the brand identity of Frame Finance, we started by stripping away traditional clichés in the financial sector: no dusty folders, clunky blueprints, or generic office imagery. The core of the dish became the pure promise of financial peace of mind and strategic control. We took the brand name literally as our main ingredient and developed a modular grid where subtle lines and frames directly shaped data, figures, and insights. Next, we carefully balanced the visual flavours. We chose a deep, stable base tone for corporate weight and authority, but added a fresh contrasting colour and a generous portion of white space to keep it all light, digital, and approachable. As a binding agent, we selected a razor-sharp, sans-serif typography that radiates analytical precision on every screen and in every report. Finally, we fused all elements into one cohesive design system. By implementing the 'frame' as a recognisable recurring theme throughout (from the digital environment to everyday communication tools), the brand presents itself exactly as the service is intended: sleek, structured, and with a clear framework that offers entrepreneurs immediate direction and guidance.
