Joure has an awful lot to offer: a rich history of craftsmanship, bustling events, unique businesses and a welcoming village centre. Yet, a central, recognisable voice to powerfully share this story was missing. Communication was fragmented across various initiatives, which prevented a cohesive brand from emerging online. The question for us was clear: how do we position Joure as the ultimate lively meeting place for residents, business owners and visitors alike? The underlying problem: without a consistent social media strategy and visual style, local pride remained confined within the municipal borders, failing to optimally reach and activate potential tourists and regional visitors.