Betermerk.nl

Stop the brand chaos. Start with Betermerk.nl.

Stop the brand chaos. Start with Betermerk.nl.

Stop the brand chaos. Start with Betermerk.nl.

The digital, automated brand book that ensures everyone always uses the correct logo, correct colors, and correct brand assets. Even that colleague who is still emailing "definitive_final_v8".

The digital, automated brand book that ensures everyone always uses the correct logo, correct colors, and correct brand assets. Even that colleague who is still emailing "definitive_final_v8".

The digital, automated brand book that ensures everyone always uses the correct logo, correct colors, and correct brand assets. Even that colleague who is still emailing "definitive_final_v8".

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The pain

Your brand is strong. Until someone uses the wrong logo.

Your brand is strong. Until someone uses the wrong logo.

Your brand is strong. Until someone uses the wrong logo.

Stray logos. Colors from 2019. A PDF style guide tucked away in a folder that nobody voluntarily visits. And then just hoping that every brand expression remains recognizable.

Stray logos. Colors from 2019. A PDF style guide tucked away in a folder that nobody voluntarily visits. And then just hoping that every brand expression remains recognizable.

Logo chaos

PNG, JPG, old, new, white, blue, just slightly miscropped. Everyone grabs whatever they can find.

Color panic

The corporate identity says one thing, PowerPoint does another, and social media invents yet another shade.

PDF dust

A brand handbook is only useful if people use it. Not if it is only beautiful upon delivery.

The solution

A brand manual that not only explains, but also helps to safeguard.

A brand manual that not only explains, but also helps to safeguard.

A brand manual that not only explains, but also helps to safeguard.

Betermerk.nl bundles your logos, colors, typography, templates, downloads, and guidelines in one user-friendly environment. Automatically up-to-date, easy to find, and ready for anyone who needs to create something with your brand.

Betermerk.nl bundles your logos, colors, typography, templates, downloads, and guidelines in one user-friendly environment. Automatically up-to-date, easy to find, and ready for anyone who needs to create something with your brand.

How it works

So simple that even your brand style guide PDF will be jealous.

So simple that even your brand style guide PDF will be jealous.

So simple that even your brand style guide PDF will be jealous.

01 · We set up your brand

Logos, colors, fonts, templates, downloads, and rules will be located in one central place.

02 · Everyone finds what is right

Young, old, marketing, HR, or sales: everyone uses the same correct files and guidelines.

03 · Your brand stays neat

No manual submission, checking, or searching. Betermerk.nl keeps structure in your brand management.

Show how simple it works in a moment.

Show how simple it works in a moment.

Show how simple it works in a moment.

Quick start

Everyone is set in four steps.

Everyone is set in four steps.

Everyone is set in four steps.

01 · Log in

Log in with your email address. New users will receive an invitation to set their password.

02 · Choose brand

Selecteer jouw merk uit de merkenlijst. Werk je voor meerdere merken? Dan zie je ze netjes bij elkaar.

03 · Navigate

Browse through Overview, Strategy, Brand Library, Use Cases and Business Accounts.

04 · Edit safely

The portal opens in read-only mode. Do you have permissions? Click on 'Edit brand' to make changes.

Everything your brand needs, logically organized.

Everything your brand needs, logically organized.

Everything your brand needs, logically organized.

Agency → Brand → User

Agency → Brand → User

Agency → Brand → User

An agency manages one or more brands. For each brand, every user receives exactly the level of access that matches their role.

An agency manages one or more brands. For each brand, every user receives exactly the level of access that matches their role.

An agency manages one or more brands. For each brand, every user receives exactly the level of access that matches their role.

Overview

Dashboard, color codes in HEX/RGB/CMYK/Pantone, auto-fill from HEX and quick insights into fonts and identity.

Strategy

Mission, vision, core values, USPs, Golden Circle, archetypes, and tone of voice. Edit from level 3.

Brand library

Brand manual, logos, do’s & don’ts, print marking, photography, fonts, templates, icons, and documents.

Applications

Instantly create on-brand assets, such as email signatures or scheduled temporary logos via fixed URLs.

Accounts

Manage team members, roles, levels, and access. Invite people, adjust permissions, or revoke access.

Logbook

History of changes to colors, logos, files, and permissions. Visible for levels 1 and 2.

Seven levels. Just enough control.

Seven levels. Just enough control.

Seven levels. Just enough control.

Each user is assigned a level that determines what that person is allowed to view, download, edit, or manage. Expand the levels below to see what each role entails.

Each user is assigned a level that determines what that person is allowed to view, download, edit, or manage. Expand the levels below to see what each role entails.

Level 1 · Bureau Meester
Level 1 · Bureau Meester
Level 2 · Director's Desk
Level 2 · Director's Desk
Level 3 · Brand Master
Level 3 · Brand Master
Level 4 · The Director
Level 4 · The Director
Level 5 · The Builder
Level 5 · The Builder
Level 6 · The Applier
Level 6 · The Applier
Level 7 · The Spotter
Level 7 · The Spotter

Smart features for less brand hassle.

Smart features for less brand hassle.

Smart features for less brand hassle.

Access codes

Brand codes and agency codes quickly link users to the correct brand or agency.

Share & download

Create external links for printers or download complete sets directly as a ZIP file.

Version control

Files keep a history. Optionally, uploads must first be approved by an administrator.

Completeness score

See instantly which brand assets are complete and where attention is still needed.

Rates

Brand management that is cheaper than repairing brand chaos.

Brand management that is cheaper than repairing brand chaos.

Brand management that is cheaper than repairing brand chaos.

Choose the package that fits the size of your organization. Existing MerkBrouwers clients use Betermerk.nl for free.

Choose the package that fits the size of your organization. Existing MerkBrouwers clients use Betermerk.nl for free.

MerkBrouwers client

Free

For existing MerkBrouwers clients. Your brand foundation should simply be accessible.

1–10 employees

€400

Per year. Ideal for small teams that finally want to use the same files.

11–50 employees

€1,000

Per year. For organizations where multiple departments work with the brand.

50–150 employees

€2,500

Per year. For larger teams where brand consistency would otherwise quickly become a team sport without a referee.

Frequently asked questions

Frequently asked questions

Short answers. No 80-page manual — that's exactly the problem we are trying to solve.

Why can't I edit anything?

The portal always starts in a secure reading mode. Click on 'Edit Brand'. If you do not see this button, your account or access level does not have editing permissions.

I don't see my brand in the list. What now?

Then you have not been granted access yet. Ask the administrator for an invitation or enter the 8-digit brand code via ‘Enter code’.

Which logo file should be sent to the printer?

For printed materials, always use a file marked as PRINT, such as AI, EPS, or PDF. PNG and SVG are intended for digital use.

Where can I get help?

Use the help button in the bottom right corner of the portal or contact us at 0513 269011. We will make sure your brand doesn't get stuck on a button.

Make your brand more manageable.

Make your brand more manageable.

Make your brand more manageable.

We saw brand chaos emerging everywhere. That is why we built Betermerk.nl: a place where your brand doesn't disappear into folders, but is simply used well.

We saw brand chaos emerging everywhere. That is why we built Betermerk.nl: a place where your brand doesn't disappear into folders, but is simply used well.

Schedule a demo

Betermerk.nl

A product of MerkBrouwers